Long Story Really Short

Why did we start drinking water from bottles? When did it really catch on? Was drinking from glasses so tricky? Was the water from the faucet that bad? Is it a conspiracy?

What’s happened with water consumption is the reverse of what’s happened to newspapers. With water, we used to get it for free (basically) and now we pay for it — and thus, an industry has arisen. With newspapers, we used to pay for it and now we get it for free (basically) — and thus, and industry has nearly died.

Strange, isn’t it?

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